1. Identity and Address of the Data Controller In compliance with the provisions of the Federal Law on Protection of Personal Data Held by Private Parties and its Regulations, it is informed that ERUWISE S.A. DE C.V., with address at Av. Isaac Newton 101, Polanco, Polanco V Secc, Miguel Hidalgo, 11560, Ciudad de México, CDMX, is responsible for the processing, use, and protection of the personal data collected through the website www.expomexihome.com (hereinafter, the “Site”).

2. Personal Data We Collect ERUWISE S.A. DE C.V. may collect the following personal data directly or indirectly, through the Site or other electronic means:

  • Full name
  • Email address
  • Telephone number
  • Company or institution name
  • Position or title
  • Country or city of origin
  • Information related to your participation as an exhibitor, visitor, or supplier
  • Tax data (in case invoicing is required)

In case online payments are made, financial or banking data will be processed exclusively by secure and certified payment gateways. ERUWISE S.A. DE C.V. and EXPO MEXIHOME do not store such information.

3. Purposes of Processing The personal data collected will be used for the following primary purposes, which are necessary for the relationship with the data owner:

  • Registration and accreditation of visitors, exhibitors, and suppliers at EXPO MEXIHOME.
  • Communication regarding participation in the event.
  • Issuance of credentials, tickets, or access passes.
  • Management of invoicing and payments.
  • Logistics, operational, and service coordination linked to the event.
  • Compliance with legal, contractual, and administrative obligations.

Likewise, we will use your data for secondary purposes, which are not essential but allow us to improve the service and maintain subsequent contact:

  • Sending newsletters, invitations, and promotions for future editions of EXPO MEXIHOME.
  • Dissemination of activities, content, and commercial alliances related to the event.
  • Statistical analysis and continuous improvement of the user and participant experience.

You can refuse the use of your data for secondary purposes by sending a request to the email info@expomexihome.com.

4. Transfer of Personal Data Your personal data may be shared only in the following cases:

  • With service providers that assist in the organization of the event (e.g., accreditation, accommodation, transport, communication, or marketing).
  • With competent authorities, when legally required.
  • With commercial partners or sponsors, solely for informational or business networking purposes, subject to the owner’s prior authorization.

ERUWISE S.A. DE C.V. does not sell, rent, or transfer personal data to external third parties without your express consent.

5. Use of Cookies and Similar Technologies The Site uses cookies, web beacons, and similar technologies for statistical purposes and to improve the user’s browsing experience. These technologies allow us to recognize your device, remember your preferences, and offer personalized content.

You can disable cookies from your browser settings, although some functions of the Site may be affected.

6. Exercise of ARCO Rights You have the right to Access, Rectify, Cancel, or Object (ARCO) to the processing of your personal data, as well as to revoke your consent.

To exercise any of these rights, you can send a request to the email info@expomexihome.com, including the following information:

  • Full name and means of contact to communicate the response.
  • Clear description of the personal data over which you wish to exercise your rights.
  • Copy of your official identification or a document proving your legal representation.

Requests will be addressed within a maximum period of 20 working days in accordance with current legislation.

7. Security Measures ERUWISE S.A. DE C.V. applies administrative, technical, and physical security measures to protect the personal data under its custody, preventing its damage, loss, alteration, destruction, or unauthorized use, access, or processing.

8. Data Retention Personal data will be kept only for the time necessary to fulfill the purposes for which it was collected, and subsequently will be securely deleted in accordance with applicable regulations.

9. Changes to the Privacy Policy ERUWISE S.A. DE C.V. reserves the right to modify or update this Privacy Policy at any time. Any change will be published on the website www.expomexihome.com, and the date of the last update will appear at the beginning of the document.

10. Acceptance of the Terms By providing your personal data through the Site, you declare that you have read, understood, and accepted the terms of this Privacy Policy, granting your consent for the processing of your data in the terms described herein.